![]() ![]() The message was not particularly subtle: Kusama had invaded the streets and conquered the planet with her colorful blotches. The brand then advertised that capsule collection with a series of gigantic statues in the Japanese artist’s likeness, blown up to Godzilla size, which they installed in the streets of Paris and London, in an initiative somewhere between public art and stealthy advertising. How does one entice people to buy a bag for €8,000 amid soaring inflation and anxiety fueled by geopolitical uncertainty? Louis Vuitton’s answer was to call on Yayoi Kusama to splash her products-skirts and coats, women’s and men’s pants, bikinis and fisherman’s hats –with her well-known polka dots. ![]()
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